A veteran director and media strategist, Rex Elsass leads The Strategy Group for Media, a Delaware, Ohio, Republican advertising firm. In 2006, Rex Elsass gained recognition in the local community for the purchase and renovation of the historic Gooding House, which he turned into the company’s headquarters.
The Gooding family sold the property in 2001, and community members became active in their attempts to save the historic property, which was scheduled for demolition. An independent contractor ultimately bought the building and worked with a historic preservation consultant to discuss options for returning the property to a usable state. Rex Elsass purchased the Gooding House a year after it appeared on the National Register of Historic Places. He then engaged a contractor to restore the property. Key upgrades include the addition of a guest suite for the firm’s guests and the addition of furnishings that fit the era of the house.